CapRock Brochure

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While at JLL, I collaborated with designers and marketers to bring the CapRock brochure in Bethesda, Maryland, to life. Using an established brand provided by an outside vendor, the design reflected the unique logo mark shape of the property brand. The brochure employed bold colors, textured backgrounds, and high-quality renderings captured from dynamic angles to create a visually striking and cohesive presentation.

The goal was to highlight the distinct features of the CapRock property in a way that stood out from competitors while staying true to the brand identity. My role was to ensure that the design elements, from textures to color choices, worked harmoniously with the brand’s visual language. The collaborative efforts between myself, other designers, and the marketing team were key to delivering a polished and engaging brochure that effectively showcased the property’s strengths to potential tenants and stakeholders.