Alexandria Center at One Kendall Square Tenant Amenity Map

Alexandria Center at One Kendall Square Event & Wayfinding Flyers

Designed comprehensive series of digital and print flyers for Alexandria Real Estate's flagship Alexandria Center at One Kendall Square, creating materials that served dual functions as event promotion and campus wayfinding tools. Developed communications that helped tenants and visitors navigate the multi-building life sciences campus while staying informed about programming, amenities, and community events.

Collaborated across marketing, event coordination, and facilities teams to ensure accuracy of both event details and campus mapping information. Worked with event planners to capture programming specifics and deadlines, while partnering with campus operations to create clear, intuitive wayfinding graphics for the complex's multiple buildings and shared amenities. Integrated Alexandria's established brand elements with bold, accessible design that prioritized information clarity for diverse audiences navigating an active research campus.

Key Contributions:
- Designed dual-purpose materials balancing event promotion with practical wayfinding functionality
- Developed clear visual hierarchy and mapping graphics for multi-building campus navigation
- Collaborated across event planning, marketing, and facilities teams to ensure content accuracy
- Maintained brand consistency while optimizing designs for quick information scanning
- Created scalable template system supporting ongoing event communications and campus updates

The flyer series enhanced the tenant and visitor experience at Alexandria Center, providing essential wayfinding support while fostering engagement with campus programming and community—contributing to the property's reputation as a premier life sciences destination in Kendall Square.